WHY DOES BRA SHOPPING SUCK? 

Educational Explainer Video (2024)

Featured on the Understance YouTube channel - not to generate profit, but to educate about the bra industry.

MY ROLE

  • Full storyboarding of 10 minute video, including creative solutions for explaining complicated concepts

  • Provided an organised list of graphic requests for illustrators, and provided artistic direction

  • Gave constructive feedback on script to Understance Director - making the video more interactive with additional questions/answers and pop culture references

  • Animated the full 10 minute video

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2024 Brand Awareness Campaign
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CoForm Campaign