IT’S NOT YOU, IT’S YOUR BRA
Understance Brand Awareness Campaign (2024)
Featured online across Meta and Google and paid streaming platforms such as Amazon Prime and Disney+.
MY ROLE
Video editing - four videos with full creative control (using archived footage from various shoots)
Communicated with copywriter, senior digital marketing specialist and marketing director to ensure a smooth process from script to final product
PERFORMANCE METRICS
The YouTube ads were highly successful, with an exceptional engagement rate of 22% and a CPM (cost per thousand impressions) of $6.36, a competitive rate for brand awareness.