PULSE COLLECTION ADS 

Understance Campaign (2025)

I made video and graphic ads for various social media platforms to promote our new sports bra launch.

MY ROLE

  • Concept generation to product completion - all video editing and motion graphics

  • Implemented brand strategy to generate hype for the Pulse release

  • Designed 15+ graphics for paid social media advertising

  • Communicated with web designers to ensure synergised release across website and ads

PERFORMANCE METRICS

  • Drove 21k clicks at 3.15% CTR (click-through-rate) on Google PMax

  • Delivered 1,700+ conversions - worth $223k in revenue on a $30k budget.

  • Achieved 7.4 ROAS (return on ad spend).

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