PEEK-PROOF BY UNDERSTANCE
The Latest In Bra Science Campaign
Featured across Meta, Google and paid streaming platforms such as Amazon Prime and Disney+, garnering almost 5 million impressions.
Peek-Proof quickly rose to become one of Understance’s best-sellers.
MY ROLE
Production and addition of motion graphics to final edit (see gifs above)
Providing rounds of constructive feedback to video editor
Production of multiple animated videos for paid social media advertising and the Peek-Proof product page (see videos below)
PERFORMANCE METRICS
The campaign was very successful - the CPM (cost per thousand impressions) was $4.21, and it had a strong engagement rate of 20%.
The average watch time on the 30 second ad was 15 seconds, a strong sign that viewers were engaged beyond the minimum requirement.
