GIVING TUESDAY CAMPAIGN
Help Bolivia Foundation [2025]
As part of my volunteer role at the Help Bolivia Foundation, I made this short campaign video for Giving Tuesday. It was released across organic social media. Help Bolivia received a huge upsurge in donations upon release, implying the campaign was successful.
MY ROLE
I had full creative control over this project. From receiving the brief, I had to write the script and secure approval before passing it to the voice actor. Once the voice-over was received, I had five days to complete the animation. As this was an unpaid project, I worked in the evenings to ensure it was delivered ahead of schedule, allowing time for feedback and revisions from the organisation.
Conceptualised the creative direction from a given campaign brief
Developed the script and copy
Storyboarded the visuals
Corresponded with the voice actor to establish an appropriate tone
Full animation, following brand guidelines to ensure recognisable product
Adapted into various dimensions for multi-platform release
HELP BOLIVIA BRAND GUIDELINES
As part of my role on the social media volunteer team, I worked with the board of directors to redevelop Help Bolivia’s outdated brand guidelines. The previous document was only available as a low-resolution PDF (couldn’t be updated) and lacked key design instructions. I expanded the guidelines to include practical graphic design tips to support team members without a design background. Since implementing these updates, our social media posts have become significantly more cohesive and visually consistent.
You can see the guidelines I developed by clicking here.