FLEXWIRE™ BY UNDERSTANCE:
Support Without The Suffering Campaign
Featured online across Meta and Google, paid streaming platforms such as Amazon Prime and Disney+, and an accompanying offline campaign.
MY ROLE
Researched rival brands’ current campaigns during early creative process
Conceptualised and pitched creative direction (visual metaphors for typical ‘bra-blems’, such as a sagging water balloon to illustrate a lack of support) in brainstorming meeting
Created and composited motion graphics into final edit (see gifs above)
Provided multiple rounds of constructive feedback to video editor
Production of 20+ graphics for paid social media advertising to accompany the video and offline campaign
PERFORMANCE METRICS
The combined campaign doubled organic search impressions for ‘FlexWire’ and ‘Understance’.
The brand awareness ad performed very well online, with a CPV (cost-per-view) of $0.03 and a total of over one million views.
ADDITIONAL FLEXWIRE CASE STUDY
Malou Launch Campaign
Concept generation to product completion - video editing & motion graphics with full creative control
Implemented brand strategy to showcase Malou’s features in an educational format
This was one of Understance’s top-performing evergreen ads. It generated over 500 website purchases and 250,000 total engagements.
