BLACK FRIDAY SALE 

Understance Campaign (2023)

My first task with Understance was creating multiple ads to advertise our upcoming Black Friday sale.

The main challenge was incorporating marketing strategy to target two different demographics.

MY ROLE

  • Concept generation to product completion - video editing with full creative control

  • Implemented brand strategy to target two separate audiences (US vs CA).

  • The ad targeting US customers became Understance’s best performing creative to that date.

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